Gen Z vegan skincare brand Glow Hub has announced its fragrance debut with the launch of 3 collectible hair and body mists.  

The scent trio are designed to match mood and energy with the launch tapping into several key fragrance trends this summer, including the rising popularity of multi-use mists and the blurring of haircare and fragrance.  

This year has also seen the approach of mood-matching fragrances gain traction; whereby consumers choose their scent based on their emotional state, further solidifying fragrance as a form of self-expression and well-being.  

This technique emphasises the powerful link between scent and memory and mood, which Glow Hub is keen to lean into as part of the brand’s wellness-driven beauty conversation.  

The body mists feature the brand’s iconic packaging with premium formulas at an affordable price. The Pipe Dream body mist evokes crisp air, citrus skies and golden hour in a bottle. It features crisp top notes of bergamot, lemon and black pepper, with base notes of sandalwood, amber, vanilla, moss and musk.  

Meanwhile, the Hot Sauce body mist features a juicy blend of cherry and red fruits which melt into soft florals with a creamy vanilla-musk base that lasts.  

Rounding up the trio, the Dopamine body mist is unapologetically bold with notes of spicy cardamom, punchy pepper and woods that smoulder.  

Tiffany Salmon-Mills, founder of Glow Hub, says: ”Expanding into fragrance felt like a natural evolution for Glow Hub – it's something I’ve been so excited to introduce but we had to get it right. 

“Our community has always been rooted in self-expression through beauty, and scent is such a powerful extension of that – it connects us to memory, mood and identity. With the rise of fragrance layering and collectible beauty heading into Summer ‘25, now felt like the right time,” Salmon-Mills comments.

The Glow Hub body mists will be available at the end of the month, RRP £10.